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Diwali Festival Interactive Filter

An AR Filter to light up the Diwali wishes by giving people a fun way to share their thoughts with the help of interactive stories.

Timeline

Nov 2021

Tools

Spark AR

Photoshop

Team

Individual

Type

Client Project

OVERVIEW

Introduction

Instagram is a cultural hub and a place where people can freely express themselves. As celebrations go virtual, brands continue to innovate to help people during the festivities. The filter was launched ahead of Diwali and the filter has been inspired by diyas, festive lights, firecrackers, and colors.

THE PROCESS

Design

All the different visual elements were first designed in Photoshop like the diyas, rockets, and backdrop. Later, I imported the flame of diyas and rocket in After Effects to make an animation sequence. Lastly, all of this was compiled in Spark AR Studio to export and upload an AR Filter on Instagram and Meta.

HOW IT WORKS

Interactions

I used the face finder patch to inform the filter to track a face and register an input when the user open's his/her mouth with joy. With this interaction in the patch editor, rockets go up and diyas get lit.

PREVIEW

AR Filter

You can try out this filter from the filter section of this Instagram page

Thank You!

Let's Connect

Drop me a message! I would love to connect with you further,

whether it's to discuss work or just to have a quick chat.

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Made with 💙 by Shaunak

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