Diwali Festival Interactive Filter
An AR Filter to light up the Diwali wishes by giving people a fun way to share their thoughts with the help of interactive stories.
Timeline
Nov 2021
Tools
Spark AR
Photoshop
Team
Individual
Type
Client Project
Link
OVERVIEW
Introduction
Instagram is a cultural hub and a place where people can freely express themselves. As celebrations go virtual, brands continue to innovate to help people during the festivities. The filter was launched ahead of Diwali and the filter has been inspired by diyas, festive lights, firecrackers, and colors.
THE PROCESS
Design
All the different visual elements were first designed in Photoshop like the diyas, rockets, and backdrop. Later, I imported the flame of diyas and rocket in After Effects to make an animation sequence. Lastly, all of this was compiled in Spark AR Studio to export and upload an AR Filter on Instagram and Meta.
HOW IT WORKS
Interactions
I used the face finder patch to inform the filter to track a face and register an input when the user open's his/her mouth with joy. With this interaction in the patch editor, rockets go up and diyas get lit.
